How Important Are NAP Citations For Local Service SEO?
Published on Tuesday, July 18, 2017
That's the short answer, for more details, keep reading.
NAP stands for Name, Address, Phone, but what exactly is a NAP citation? A NAP citation is simply a business listing on a website, such as a directory or social media website. When you create a business listing on these websites, you enter your business name, address and phone number. That information is then published publicly, creating a NAP citation for your business. Popular websites to create NAP citations include Google My Business, Facebook, Thumbtack and Yellowpages.
NAP citations can impact your search engine optimization in different ways. These citations play a key role in local based searches, for example, "lawn service in Tampa, FL". Search engines like Google use NAP citations to confirm the location, contact information and categorization for your business. The citations you obtain from more trusted sources will also carry more weight. Keep in mind, NAP citations do not impact your SEO for inbound links, even if your website is listed.
You will see the largest impact on your organic map results (local pack), but can also see an impact your standard organic rankings. Take a look at how Moz believes NAP citations impact SEO in comparison to other factors.
Search engines like Google use NAP citations to confirm the location, contact information and categorization for your business.
When creating NAP citations for SEO, keep these key points handy.
Have you found certain sources for NAP citations to be more impactful/beneficial than others? If so, we want to hear about it! Tell us in the comments where you've found to be the best sources to create citations for your business.
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