As a Certified Google Partner and the top-rated online advertising agency for green industry companies, we are known for results. We work with companies in lawn care, landscaping, hardscaping, tree services, irrigation, and nurseries. The most common platforms we use for advertising include Google, Bing, Yahoo, and Facebook. We also utilize many different types of ads, including search ads, remarketing ads, and display ads.
Our strategy for advertising depends on the services you offer.
The whole point of doing any kind of marketing is to generate leads. In order to do this effectively, our strategy changes based on the types of services you offer. For example, if you want to grow your lawn mowing and maintenance services, we'll focus on Google Search Ads and Facebook Promotional Ads. If you want to grow your hardscaping services, we'll focus on Google Search Ads, paired with Google and Facebook Remarketing.
If you do a Google search for "good Google ads conversion rate", you'll find varying opinions, but most will say that around 5% is a good target, and 10% is great. Here at Lawnline Websites, we consistently get 20% to 25% conversion rates. We've even had customers sustain at a 30%+ conversion rate. So how do we do it? Simple—we run the ads properly! Doing it right takes a lot more work, but the results are worth it.
Ad Group Separation
Ads are created to target a specific keyword and are only paired with very close variations.
HUGE Negative Keyword Lists
One main reason for Google Ads failures. We make sure you only show for relevant searches.
With our experience and piles of data, we know what encourages people to click your ad.
We don't let Google auto-optimize, we use human eyes to handle all optimizations weekly.
Extensions = more visibility. We use them all properly, including direct call and site links.
Local Map Trigger
Ever seen the one ad under the local map result? We know how to place you there.
Settings & Configuration
We ensure your ads are properly shown geographically, and at high conversion times.
Dedicated Landing Pages
This is our secret sauce. Each advertisement gets its own strategically created landing page.
As mentioned above, the strategy used for your online advertisements depends on the services you offer. Two important parts of the strategy are the platform to utilize and the type of advertisement. Here are the most common types of advertisements we run for our clients:
Ask us about which advertising platforms are most effective for your services.
A Certified Google Partner is a company that has demonstrated successful advertising campaigns on the Google network through both exams and performance. To become certified, we have to have at least one expert on staff with certifications from Google, as well as manage a large number of accounts that spend certain dollar amounts. We also have to consistently demonstrate that we have strong performance and new client growth for a period of at least one year. At Lawnline Websites, we've met all of these requirements and Google has granted us a Certified Partner status, validating that we are a recommended choice for running advertisements on the Google network for your business.
If you're in the green industry offering lawn care, landscaping, hardscaping, tree services, or are a local nursery, then give us a call to discuss paid advertising online. We'll talk about the costs and what you can expect. Our consultations are always free, just call (813) 944-3400.