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The Lawnline Blog

Offers free advice, how-to's, case-studies and more, all relating to lawn and landscaping websites, SEO and online marketing.

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Review Building Strategy to Increase Your Search Engine Rankings
Thursday, June 14, 2018

Review Building Strategy to Increase Your Search Engine Rankings

As with just about anything in business, it isn’t enough to know that something is important. It is perhaps more vital to understand why that item is important and how it can be leveraged through a viable strategy. With this core sentiment...
How to Get Your Customers to Leave an Online Review
Tuesday, May 29, 2018

How to Get Your Customers to Leave an Online Review

Whether you're providing lawn care, landscaping, or hardscaping services, online reviews help you get more leads and close more deals. We all know this and many studies have proven it. What you may not know is that online reviews help increase...
Google's New Search Console Beta - Great Start, but Missing Key Features
Thursday, February 01, 2018

Google's New Search Console Beta - Great Start, but Missing Key Features

Recently, many of our clients have been getting notifications from Google Search Console that they have been moved to the new beta version. I've taken a few minutes to review this new beta version but was left feeling a little empty. When I say...
Link to Google Reviews on Your Website
Monday, January 29, 2018

Link to Google Reviews on Your Website

A great way to convert a website visitor into a lead is to provide a link to your Google Reviews on your website. If you didn't know, a staggering 97% of consumers read online reviews for local businesses and 85% of those consumers trust the...
How Important Are NAP Citations For Local Service SEO?
Tuesday, July 18, 2017

How Important Are NAP Citations For Local Service SEO?

How important are NAP citations? If you're any of our clients in lawn care, landscaping, tree services or nurseries, they are very important! That's the short answer, for more details, keep reading. A brief explanation of NAP...
Top 10 Local Citations List For Lawn & Landscape Companies
Friday, July 07, 2017

Top 10 Local Citations List For Lawn & Landscape Companies

*This post was updated May 2018 to reflect recent changes. Get your lawn service business listed on these top sources for your local citations. Building up your Name/Address/Phone (NAP) citations is a major part of local search engine...
20 Check Points to Critique Your Lawn & Landscaping Website
Wednesday, July 05, 2017

20 Check Points to Critique Your Lawn & Landscaping Website

When we critique a lawn care, landscaping or related business website, here's what we look for. Because we are pretty active on different online communities and forums, a topic we see often is members asking for a critique and feedback on...