Social media websites, like Facebook, are a great place to generate leads for specific green industry businesses. Most of your customers are on Facebook and advertising on social media websites tends to be far more cost-effective than search engines. Unfortunately, Facebook only lets you reach a very small percentage of your followers. This means if you want to reach people organically, then creating engaging content is critical.
With Facebook marketing, you can reach thousands of potential customers in a cost-effective manner.
If you offer lawn mowing and maintenance, or lawn care services, then Facebook marketing is a great source to generate leads. When done properly, you can get in front of thousands of homeowners and start getting new leads. The most effective social media marketing efforts are done during the spring and early summer to bring on new clients for the year, as well as during the fall for cleanups. Landscaping and hardscaping services can also benefit from social media promotional ads, but not like lawn care and maintenance.
If you offer higher-dollar services like landscaping installs or hardscaping services (such as outdoor living spaces), then content marketing and remarketing tend to work well on social media websites like Facebook. However, the strategy must be done correctly to be successful. For example, if you create posts about your services, reviews, awards, or other similar content, you're probably not going to get very far.
To be successful, content must be created that your potential customers want to read. A great example is project case studies. If someone is in the market for an outdoor living space, and you advertise to them using a project case study that shows a new outdoor living space you just designed and built, you're going to see better results.
Instead of promotional advertisements, we market your projects as a way to give potential customers ideas. When they're ready to move forward, your work has been in front of them the entire time.
Do you feel that social media would be a good avenue for your business? If so, call us at (813) 944-3400. Our consultations are completely free and we'll discuss your goals, what to expect, how we can help, and if social media is a good choice for your business.
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