Bridge Illustrating Pay-Per-Click (PPC) Management For Lawn & Landscape Companies

Pay-Per-Click (PPC) Services
For Lawn & Landscaping

The only guaranteed placement on Google, Bing and Yahoo!

Pay-Per-Click (PPC) gives you a guaranteed 1st page placement on search engines like Google.

When you hear pay-per-click, or PPC, this is mostly referring to paid advertising on search engines like Google, Bing and Yahoo!. So what is pay-per-click advertising? WIth PPC advertising, search engines like Google allow you to bid on desired keywords (such as lawn care near me), and have your website placed in front of those prospects. If the prospect that's searching clicks on your website, you'll pay Google (or other search engine) no more than the amount you bid and Google sends that prospect to your website. PPC advertising is the only guaranteed method of obtaining a first page ranking on any search engine.

WIth PPC advertising, search engines like Google allow you to bid on desired keywords, and have your website placed in front of those prospects.

 

Search Ads, Banner Ads & Remarketing

With PPC marketing, there are many different variations. We provide pay-per-click management services for search ads, display ads and remarketing ads. For lawn care and landscaping companies, we recommend doing at least search ads and remarketing ads. Here is a little more info about each:

  • Search Ads - The most common type of PPC ads. These are the ones you see at the top and bottom of search engines like Google.
  • Remarketing Ads - These are the ads that follow you around on the Internet. When someone visits your website, they'll constantly see your banner ads as they browse the Internet.
  • Display Ads - These are the ads you see on private websites, like news sites, blogs and even personal websites. These ads can be in the form of banner images or text based ads.

 

What does PPC management include?

Paid advertising on search engines is extremely complex and competitive. There are so many moving parts, such as your ads, keywords, landing pages, quality scores and more, all directly impacting how much you'll pay for your clicks. Without proper PPC campaign management, it is very easy to waste a lot of money with no results at all. In the lawn care and landscaping industry, you must keep a well optimized campaign to in order to make a profit on the customers it brings. With our pay-per-click management services, we'll handle 100% of everything from start to finish. Here's what you can expect from our PPC team:

  • Setup & Configuration - The initial setup and configuration is very time consuming and complex. This is when we create your campaigns, ad groups, ads and negative keywords. At this time, we'll also configure your geographical targeting, device targeting, advertising schedule, budgets and more. If your campaigns will include banner display or remarketing, there is a lot more to do with those!
  • Direct Targeting - In PPC advertising, the more direct, the better your result. We break up your campaigns and ad groups properly to target your individual services. Quality scores in lawn care and landscaping are tough, this method helps to improve them.
  • Landing Pages - One of the most important factors, also one of the most overlooked. Landing pages have a direct impact on quality score and most importantly, conversion of prospects to leads. Your campaigns will lead visitors to landing pages that improve quality score, encourage conversion and deliver exactly what the visitor is looking for.
  • Constant A/B Testing - The work doesn't stop once the campaign is setup and running. PPC campaigns must be constantly updated to improve your return on investment. This includes consistently testing ads, call-to-actions, ad extensions, and more.
  • Negative Keywords - These are keywords you don't want to show up for. In order to run a campaign with a solid reach to your potential customers, your must have a great list of negative keywords. Since we only work with lawn care, landscaping, tree services and other related industries, we have the best negative keyword list around, and we integrate it into your campaigns.
  • Reporting - No marketing plan is executed without reporting and neither is pay-per-click. You'll have access to view live data reporting at any time.
In the lawn care and landscaping industry, you must keep a well optimized campaign to in order to make a profit on the customers it brings.

 

When can you expect to see results?

With pay-per-click advertising, you can expect to start getting leads within the first week or two. As your campaigns run, we collect data and make adjustments constantly. This means your PPC campaigns becomes more effective the longer we run and maintain it. If you're considering trying PPC advertising, plan to stick with it for a minimum of 3 months to evaluate if it is a good choice for your business.

With pay-per-click advertising, you can expect to start getting leads within the first week or two.

 

How much does PPC management services cost?

The management fee for pay-per-click campaigns varies greatly from client to client. The biggest factors affecting price includes the number of services to advertise, the size of the target areas, the campaign types (search, display, and/or remarketing) and more. If you're interested in PPC advertising services for your lawn care, landscaping or other related business, give us a call at (813) 944-3400 or complete our online contact form.

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