Landscaper using tablet to illustrate reaching social media via advertising and content marketing.

Social Media & Content Marketing
For Lawn Care & Landscaping

Engagement is the tactic, authority and organic rankings is the goal.

Social media and content marketing can not only generate leads, but increase your organic search engine rankings!

Advertising on social media networks, like Facebook or Instagram, can boost your audience, your credibility and organic search engine rankings. The best way for lawn care, landscaping and other related industries to market their services on social media is using content. Content marketing is the art of creating engaging content on your website, then paying social media platforms to place it in front of your potential customers. If properly executed, readers will like, share, comment and link back to your page, therefore, improving your domain authority and overall organic search engine rankings.

Content marketing is the art of creating engaging content on your website, then paying social media platforms to place it in front of your potential customers.

 

What does social media and content marketing management include?

Just like our other services, when you hire our team, we handle everything for you. To properly execute social media and content marketing, there are many things that must be done correctly. Here are some of the things we do when running social media and content advertising campaigns for lawn care and landscaping companies:

  • Audience Building - We build custom audiences that we use to advertise to on social media. For example, if someone visits your website from Google, we can then run ads to that person on Facebook.
  • Audience Research & Targeting - Social media websites, especially Facebook, let you get very specific on the people who see your advertisements. We know what types of audiences work best for lawn care and landscaping companies.
  • Page/Profile Building - We'll enhance your social media profile with professional graphics, and complete it with strategically written information so people can find you when using the search.
  • Content - You can't have a content marketing campaign without great content! We'll handle the content, but may need some things from you depending on the topic being marketed at the time.
  • All The Usuals - You'll have all the other basics including setup, configuration, budgeting, reporting, yadda, yadda.

 

How fast does social media and content marketing work?

When creating social media and content marketing campaigns, they tend to take a little longer to become finely tuned and see a steady flow of leads. This type of marketing impacts so many aspects of lead generation that it is very difficult to tell. Your current social media presence will also have a big impact on the time it will take to see results. If you're interested in social media and content marketing, give us a call today at (813) 944-3400 and speak with our team about a strategy for your lawn care and/or landscape business.

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